If you are in business, or planning to be - this vital course will help you to identify new areas of opportunities and strategies to cater for new demand. Be equipped with the skills to begin marketing successfully, contributing to above-the-line campaigns or developing grass-roots plans that incorporate referrals, social networking, community interest and viral message dispersal.
Not just a dazzling art form, jewellery is a billion dollar business. Students will understand jewellery marketing by learning about marketing fundamentals, interpret statistics, trends and customer research, recognise unique challenges associated with conveying quality, trust and cultural differences. Apply this information to analyse successful and failed marketing attempts and extract key concepts beneficial to businesses of all sizes. Jewellery designers will see how they can benefit from global trends and distribution patterns.