Showcase Live — every guest holds the showcase in their hand

The usual jewellery event

An MC, a microphone,
and a piece nobody can see.

Guests crowding around a jewellery showcase

A jewellery runway show seen from a distance

“If everyone could gather around the case — no, no, from the sides…”

“The star of this piece is on the underside: a hidden gallery of hand-engraved goldwork, signed by the artisan. No, really.”

“This is the colour the trade calls pigeon’s blood — which you could verify beautifully from about ten centimetres closer.”

“If you look at the second model in the blue dress — a delightful four-carat Kashmir unheated sapphire in a spectacularly innovative titanium setting. You really should see it up close.”

“And watch how the light dances in the stone as she walks… a shame the walk takes her forty metres that way.”

“As she turns at the top of the runway you’ll catch the earrings — three hundred hours of work, visible for roughly two seconds. Enjoy.”

Twenty at one case

Everyone crowds the glass; the pavé, the certification, the saturation — all still three metres away.

Projector, or nothing

Darken the room and lose the shop — or present to a wall while the pieces stay in the safe.

Unasked questions

“Is it heated? What should I compare it to?” Nobody grabs a microphone. The doubt keeps the wallet closed.

The new way

How the evening unfolds.

01 · JOIN

A card on the table.

Guests scan a QR with their own phone. No app, no wifi, no login — their screen goes live.

02 · FOLLOW

Slides walk with the expert.

From the shop TV to every hand in the room, the deck follows the gemmologist — bright shop or dark runway.

03 · ZOOM

Her pinch is their zoom.

Broadcast zoom puts the same facet on every screen at once — and any guest can pinch away to the detail they care about.

04 · POINT & ASK

Detail, and the questions it earns.

A laser lands on the stone on every phone. Questions arrive silently and are answered for everyone.

05 · GO SEE

The phone sends them to the case.

“Find it in Showcase 7.” The deck walks guests through the store, vendor by vendor, case by case.

Find it in Showcase 7

AURELLE

Speaker console

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Audience question“Is the ruby heated?”— Wei Ling, just now

Tanja SadowGemmologist · JDMIS

Tonight · gemstone hour

Aurelle

Live presentation

slides follow the speaker

Start

Welcome slide arriving on the guest's phone

LIVE zoom ×1 💬 Ask a question

Sent to the presenter“Is the ruby heated?”

Find it in Showcase 7

Hands-on

Try the guest's screen.

This is the real viewer behaviour: pinch, pan, ask. Switch pieces the way a guest follows their own curiosity.

Pigeon's blood ruby · 2.02 ct · Mogok, Myanmar · Gübelin + SSEF

The chips do what the presenter's pinch does — broadcast zoom to every device in the room. Pinch or scroll the screen to explore on your own, exactly as a guest would.

Burmese pigeon's blood ruby ring, zoomable

Pigeon's blood ruby2.02 ct · Mogok · Gübelin + SSEF

pinch · scroll · drag to explore

LIVE zoom ×1

Ask the presenter

Question sent ✓

What the room gets

A presentation system,
not a screen on a wall.

Broadcast zoom

One pinch by the presenter and every phone in the room lands on the same detail — to ×8.

Laser pointer

A dot on the stone, on every screen — not a shaky arrow on a far wall.

Live capture

Photograph a piece at the case; it enters the running deck seconds later — tonight's pieces, not last season's renders.

Audience questions

Sent silently from each phone, answered once for everyone. Shy guests buy too.

Any screen — or none

Your existing TV becomes the shared screen. No TV? Every phone is one. The event travels anywhere.

No app, no wifi

A QR, their browser, their own 4G/5G. Guests join in under a minute, on any phone of the last decade.

Presenter-driven

Notes, order and pacing run from the phone in the presenter's hand — she stays with the pieces, not a laptop.

Your brand on every screen

Co-branded slides, join screen and thank-you page — carrying your website home on every phone.

…and every guest their own view

The shared zoom never takes over their phone: guests pinch into what they care about — the stone, the setting, the certificate — and re-follow the presenter whenever they like. Twenty guests, twenty private close-ups of the pieces they’re falling for.

The school behind the screens

The zoom is only as good as what it’s aimed at.

Anyone can mirror a photo. Our decks are built by JDMIS gemmologists: origin and rarity, treatments and certification, the value drivers that turn admiration into desire — narrated live by the person who best understands the story.

CartierLouis VuittonTiffany & Co.Harry Winston HermèsB.P. de SilvaSwarovski

17,000+students trained

Expertjewellers & gemmologists

Respectedby trade & public

Tanja Sadow, gemmologist and JDMIS dean, presenting

Where it shines

Three formats,
one QR code.

Weekly topic

In-store gemstone evenings

One gemstone a week, a walking path from case to case. Each vendor's pieces highlighted in turn — the phone sends guests to the right showcase, and the finale can be a quiz with prizes or tonight-only discounts.

Runway

Fashion shows & runways

The piece walks past once — and lives on every guest's screen at ×8 while it does. No seat is a bad seat, no loupe is handed out, and the Q&A happens without stopping the show.

Activation

Pop-ups & activations

A QR decal, a presenter and a phone: it runs in a mall atrium, a hotel salon, a design-market booth — anywhere a crowd and fine jewellery meet. Zero installed infrastructure.

Why it sells

From attention
to the sale.

Attention

Forty private screens beat one distant case — every guest is in the front row.

Understanding

A gemmologist shows why this stone is rare. Value becomes visible at ×8.

Desire

Guests linger on the piece they love, at their own pace. The detail does the selling.

Sale

Quiz prizes and tonight-only discounts give the final nudge — while the piece is still in front of them.

The evening ends on their phone.

Your brand on the way out.

The thank-you screen carries your logo and your website link home on every device that joined.

Discounts that close tonight.

Quiz winners receive prizes or discounts valid only during the event — the reward is spent on the piece they just studied.

Every vendor gets the spotlight.

Multi-brand stores: each case on the walking path gets its own moment on every screen — measured, fair, and written down nowhere.

Visit the boutique — aurelle.example

Getting to your first event

Three steps to a successful
client presentation.

Share the pieces

Your photography — professional or amateur. We can use AI to lift resolution, quality and consistency across the whole presentation. No photos? We photograph in store, an hour before doors.

We build the deck

Expert narration, your branding, your website on the thank-you screen. You approve it on your own phone.

Event day

QR codes on table cards and window decals. Our gemmologist presents; your team sells. Cases stay locked.

Guests' own 4G/5G— no wifi needed No app— scan and go Cases stay locked— nothing is handled Any age— if they can scan a menu, they're in Have a TV?— it becomes the shared screen

Book a demo

See it with your pieces.

Twenty minutes, in your store: your jewellery, your logo on the join screen, your team's phones as the audience. No commitment — just the look on their faces at ×8.

Book a demo — pick a time JDMIS · the school

Straight to the calendar — pick a slot and we’ll come with a demo deck built around your own pieces.

An MC, a microphone,and a piece nobody can see.