The Atelier Sessions · SG Sales Venues

Choosing Your Stage

The same S$100 sale keeps about S$99 on your own site, S$89 through Shopee and S$60 on a 40% consignment counter — before you have sold a single piece more. Get the full whitepaper and the Atelier Session recording that maps every Singapore door: the fees as they stand this September, the worked breakevens, and the decision compasses that tell you where your price lives.

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What You Get

Everything from the live session, reworked for reference — yours to keep.

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The Whitepaper

The full SG Sales Venues reference: the six-criterion scoring grid, the venue ladder, all four decision compasses and the master tree — plus the complete Singapore venue directory, from a S$50 market day to an Orchard lease.

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The Fee Tables & Breakeven Maths

September 2026 rates for every rung: Shopee, Lazada, TikTok Shop and Etsy; Makers' Market to SIJE; heartland carts to Orchard kiosks; consignment splits and the worked breakevens that pick the venue for you.

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The Online Atelier Session recording

The full session, topic by topic: where buyers already buy, what the platforms take now, how space is actually booked, and how each rung of the ladder pays for the next.

Why Jewellers Grab This

Your venue is a pricing decision — and the prices just moved.

Same sale, different door, different money - The take-rate table that anchors the session: own site ≈S$99 kept, Shopee ≈S$89, Etsy ≈S$88, TikTok Shop with affiliates S$75–80, a 40% consignment counter S$60. Pick the venue and you have picked your margin.
Fees moved — old budgets are dead - Shopee 7.63% + 3.27% transaction, TikTok Shop doubled to 9.81% on 1 September 2026, gold near US$4.3k an ounce. Three of four major marketplaces raised rates in 18 months; the whitepaper re-prices every channel at today's rates.
Every rung of the ladder, priced - Market tables at S$50–100 a day, curated fairs at S$1–3k a run, heartland carts at S$6–8k a month, Orchard kiosks to S$13k, built pop-ups with S$20k–100k fit-outs — with dates, application windows and booking routes for each.
Maths before romance - The one formula that gates every choice: full cost stack ÷ (margin × ASP) = pieces per day. A curated weekend at S$1,200 all-in needs 13 pieces a day at S$75 — count before you book.
The consignment route, named - CJS, the JDMIS alumni co-operative showroomed at DORS on Orchard Road; DORS's 2027 Class open call; department corners at 35–55%; multi-label shelves you can pull in 60 days. Whose floor should carry you — the compass answers.
A portfolio, not a shop - One channel tests, one feeds, one builds, one certifies — plotted on cost and control, with three launch budgets (S$500, S$5k, S$50k) that all climb the same ladder: the rung pays for the next rung.

Alex Zupancich

Session Host · Digital Design & Business Specialist

Alex has trained designers and business owners across the region in design, manufacturing and business operations since 2006, holding degrees from Duke University and INSEAD. He hosts the SG Sales Venues Atelier Session and mentors JDMIS alumni ventures, including the Creative Jewellery Studio co-operative at Design Orchard.

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Questions

The SG Sales Venues whitepaper (PDF) — the full venue directory, the September 2026 fee tables and the worked breakevens — plus the session recording, topic by topic. Everything is yours to keep.

Yes — every rate in the tables was re-checked in September 2026: marketplace commissions (including TikTok Shop's 1 September increase), market and fair pricing, cart and kiosk rents, and consignment splits. Each table carries its as-checked date, and the whitepaper notes what moves often.

Yes — the whole method runs on your average selling price. The compasses route ASPs above S$150 to consignment, DORS and boutique floors, and the trade step (SIJE, with its ESG funding route), while volume price points go to fairs, carts and live selling. The maths works the same at every price.

You get an instant one-click access link by email (plus your account details if you're new to JDMIS online learning). The whitepaper and the session recording live inside your resource page, organised topic by topic.

Same content, plus the whitepaper written as the reference you keep coming back to — the fee tables, the four decision compasses, the master tree and the full venue directory with contact routes.

Yes — the S$500 first-quarter plan is in the whitepaper: four market pop-up tables, an Instagram and WhatsApp catalogue, one marketplace listing set, and a goal of 100 buyer contacts with tested prices. The ladder starts cheap on purpose; each rung pays for the next.