The Atelier Sessions · Pricing & Value

Price Is a Position, Not a Number

Why pricing hurts creatives — and how to fix it. Build your true cost floor, read your market like a professional, and defend your price without discounting your craft. Get the full whitepaper, the complete session deck and a hands-on online mini-course with the JDMIS Pricer.

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What You Get

Everything from the live session, reworked for self-study — yours to keep.

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The Whitepaper

The full Pricing & Value reference: the four costs that make a floor, market comparison method, positioning, discounting without damage, and structures that raise your average sale.

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The Complete Slide Deck

Every worksheet and worked example from the live session: the sales target worksheet, the carnelian & gold set, the 18k sapphire ring, and the Commodity Test.

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The Online Mini-course + the JDMIS Pricer

Short, hands-on lessons that walk you to a defensible price for YOUR pieces — with the JDMIS Pricer, the companion pricing calculator from the session. Plus a certificate of completion.

Why Jewellers Grab This

The most successful makers aren't always the most skilled — they're the ones who price with a system.

Know your real costs — Materials are just the tip: your operating costs, the slice of your bench every sale carries, and paying yourself fairly — first. Four costs make your floor.
The JDMIS Pricer — The companion calculator from the session: product costs, comparables, goal-seek and honest-margin maths, so your floor is a number you can trust — not a guess.
Read your market like a professional — Compare like with like, extract the value-add from any asking price, and use the seven questions before you set the number.
Position, don't discount — Four positions, four price zones. POPs make you credible; PODs make you chargeable. Adjust up, down, or add value — without the slippery slope.
Discounts without damage — How to discount without training buyers to wait, and the structures (bundles, tiers, anchors) that raise your average sale instead.
The Commodity Test — One band, four sellers, no mercy: see exactly how positioning changes what the same piece can sell for.

Alex Zupancich

Session Host · Digital Design & Business Specialist

Alex has trained designers and business owners across the region in design, manufacturing and business operations since 2006, holding degrees from Duke University and INSEAD. He hosts the Pricing & Value Atelier Session and built the JDMIS Pricer.

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Questions

The Pricing & Value whitepaper (PDF), the complete slide deck from the live session, an online mini-course at learn.jdmis.edu.sg — and the JDMIS Pricer companion tool. Everything is yours to keep.

The pricing calculator built for this session. It runs in your browser, keeps your data private, and does the honest-margin maths: product costs, comparables, expenses and goal-seek. The mini-course shows you how to use it on your own pieces.

Yes — the cost floor and market comparison method scale from hobby sellers to full-time studios; the sales target worksheet adapts to whatever volume you're aiming for.

You get an instant one-click learning link by email (plus your account details if you're new to JDMIS online learning). The whitepaper, deck and Pricer link live inside your course.

Same content, restructured for self-study with worked examples you can redo at your own pace — plus the whitepaper written as a reference you can keep coming back to.