Featuring both lessons and an analytical project based onlocal jewellery businesses, this course gives students theopportunity to gain an understanding of the real-lifechallenges of managing a retail environment. The day-todayissues of retail store management are covered,including staffing, security and customer handling.Effective front-line business administration is explained,including management software, point of sales practicesand ways to measure everything from inventory levels tocustomer satisfaction.

As a critical component of any business that deals withconsumers, the front line poses a unique set of challenges.Students consider first principles in designing store layouts andplanning staff rosters, design systems to maintain quality andperformance and seek out local examples of best and worstpractices for class discussion.

Course outline

  • RE201: Introduction to retailing and its challenges
  • RE202: Learning from a competitive environment03 Finding, keeping & motivating retail sales staff
  • RE204: Understanding & predicting customer behaviour
  • RE205: Retail Store Layout, Merchandising & Security
  • RE206: Administration & managing documents
  • RE207: Inventory management, sales forecasting & shrinkage
  • RE208: Retail sales systems & software concepts09 Retail inventory control systems & concepts
  • RE210: Customer relationship management tools & concepts
  • RE211: Retail metrics & identifying areas of improvement
  • RE212: Exploring Singapore's best and worst retailers
  • Duration


    30 hours

    1 week (Full-time), or
    5 weeks (Part-time)

    JDMIS runs week-day, weekend and weeknight courses for this popular course. JDMIS also has flexible make-up schedules and graduates can return without cost for refresher courses (subject to availability).

  • Course fee

    Course fee

    SGD 1,800

    Course fee is inclusive of GST and reference materials provided during the course

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